Turn Marketing Activity into Admissions Growth
SNF Metrics is excited to announce the launch of Market Navigator, a powerful new interactive mapping and analytics tool designed to help skilled nursing providers make smarter marketing decisions.
Market Navigator combines admissions data, marketing activity, hospital relationships, competitor intelligence, and geographic insights into one dynamic workspace. With a visual map and supporting analytics, marketing teams can clearly see where admissions are coming from, how much they are investing, and which targets are delivering the strongest return.
See Your Market Like Never Before
Marketing teams often struggle to connect outreach efforts with actual admissions. Market Navigator closes that gap by bringing together:
- Admissions by ZIP code
- Hospitals sending patients
- Marketing targets and interactions
- Dollars spent by target
- Competitor locations
- Lost referral intelligence
- Payer mix by geography
- 5, 10, and 15-mile radius analysis
The result is a single tool that helps organizations evaluate where to focus their marketing resources for maximum impact.
Key Features
Interactive Geographic Map
Visualize admissions, hospitals, competitors, and marketing targets on a dynamic map with customizable mile-radius zones around each facility.
Marketing ROI Tracking
Track both interactions (lunches, events, visits, and outreach) and marketing dollars spent to measure which efforts generate admissions.
Admissions by ZIP Code and Payer
Understand where residents are coming from and analyze the payer mix within each market.
Competitor Intelligence
Identify nearby competitors and view lost referral data to better understand market dynamics.
Target Management
Maintain a centralized database of hospitals, community centers, pharmacies, physician offices, and other strategic marketing targets.
Interactive Filtering
Click on any map element or chart to instantly filter the entire dashboard and uncover deeper insights.
Import Existing Data
Organizations can upload target lists from spreadsheets for quick implementation.
Why It Matters
Every marketing dollar should contribute to census growth.
Market Navigator gives corporate marketing and business development teams the ability to:
- Measure admissions per interaction
- Compare investment versus outcomes
- Identify high-performing hospitals and targets
- Detect underperforming outreach efforts
- Visualize competitor concentration
- Prioritize markets with the greatest opportunity
Instead of relying on spreadsheets and guesswork, teams can use real-time data to guide strategic decisions during marketing meetings.
Built for Skilled Nursing Marketing Teams
Market Navigator is ideal for:
- Corporate Marketing Teams
- Regional Business Development Directors
- Census Development Teams
- Referral Liaisons
- Executive Leadership
The tool is especially valuable for organizations that want to align outreach activities with measurable admissions growth.
Works Even Better with Referral Tracker Pro
Market Navigator integrates seamlessly with Referral Tracker Pro, automatically pulling competitor information from lost referral data. Together, these tools provide a comprehensive view of both referral performance and market opportunity.
Data-Driven Marketing for Skilled Nursing
Market Navigator transforms admissions data and marketing activity into actionable intelligence. By combining maps, analytics, and ROI tracking, SNF Metrics gives providers a smarter way to grow census and strengthen hospital relationships.
Ready to See Your Market More Clearly?
Discover how Market Navigator can help your organization focus marketing efforts, optimize spending, and increase admissions.
Contact SNF Metrics today to schedule a demo.
